V Australia 4320:LA

Recently I had the pleasure of working with the guys at Future Büro, whilst I was there they had a project on for V Australia through Droga5 Sydney entitled 4320:LA. V Australia flew 3 people to Los Angeles, whilst there they Tweeted about their experience, all 4320 minutes of it. The site aggregated the 3 winners Tweets and TwitPics.

There was also a return leg where V Australia brought 3 people over to Sydney from Los Angeles, 4320:SYD.

Edit: This campaign also managed to pick up a Gold in Direct, Silver in Direct Integrated and Bronze in Cyber at Cannes Lions International Advertising Festival and a prestigious yellow pencil at D&AD in Direct / Digital.

4320-3

4320-2

4320-1


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