VIRGIN AUSTRALIA

4320 Minutes in L.A.
Tweeted Live.

V Australia's brief was to sell weekend deals to L.A. The idea was to send three Aussies to L.A. for 72 hours non-stop action. 

There was a catch, they had to tweet every minute. All 4320 of them.This project ran twice, once in LA, and a return leg in Sydney.

It was also recognised at D&AD with a yellow pencil and Cannes with Gold and Silver Lions.