Shaun O’Connor
creates innovative
integrated advertising.
Most recently I was Creative Director at R/GA where I lead marketing and innovation projects for local and global clients.
Throughout my career, I’ve created innovative integrated advertising for clients who back creativity. I’ve been lucky enough to learn from and work with some of the top creatives in the industry at agencies R/GA, DDB, TBWA, SAATCHI & SAATCHI.
I’m currently freelancing with agencies in Sydney, Melbourne and overseas. Get me on LinkedIn or email.
My work has been awarded at Cannes, D&AD and SXSW Innovation.
UBER EATS
Uber Eats owns the moment of love.
I worked with the team at Special group and this is what came out.
VOLKSWAGEN
Everyone judged the Volkswagen Amarok by its cover.
So we removed it, thus creating THE NAKED UTE forcing people to judge it without brand prejudice, and on performance alone.
HYUNDAI
The Wonder of Space
The all new Hyundai Staria, extraordinarily practical.
TOYOTA
People hate buying
cars from dealers.
So we created the Drive Happy project to rid New Zealand of them.
See the work here
PEDIGREE
Have you ever noticed that dogs look like their owners?
We built on this and created Dog-A-Like, a mobile app that matches people with dogs (they look like) that need adopting.
View the app here.
DIRTGIRL WORLD
A range of seeds that brings gardening to
life with AR.
View the EMMY awarded app here.
VIRGIN AUSTRALIA
3 Aussies in L.A. for 4320 minutes of nonstop action. Tweeted live.
VIRGIN AUSTRALIA
In sports, players’ performance decides the result.
But do some teams have an extra member?
The Virgin Australia Fan Report proved fans influence the outcome here.
UNITED NATIONS
